They said Silicon Valley was the Goldilocks zone for tech startups. As of 2018, NYC has had over 7,000 startups with a total value estimated at over 71 billion dollars. NYC is host to over 100 incubators and home to some our favorite unicorns, including: Etsy, WeWork, Shazam, Warby Parker, BuzzFeed, Oscar, Glossier, Blue Apron and many more that are probably incubating, accelerating and hatching right now. We help companies with creative, juicy, freshly-squeezed, unicorn-grade, high-quality video content.
Disclaimer: No unicorns were actually harmed in the making of our videos.
Money was scarce. You had to work 25 hour days. You learned to code. Hustle. Broke up with your partner. Slept with an old teddy bear. For the next 2 years. Borrowed money. From your friends. Someone had to invest in your idea. It was brilliant. You slept in the park. Made sacrifices. Upgraded. Lived in a van. Good for you. Most people watch Netflix. You love Netflix. So do we!
You had vision. A big idea idea. You joined an incubator. Networked with awesome people. Talked shop. Tech stuff. Got to be part of amazing teams. You were challenged. Got feedback. Refined your idea. Focused your vision. Created something actionable. Ran with it. Made a new product. Pitched it to an audience. Got criticized. Tough crowd. Made a video. With you iPhone. Mic drop! 🤟
You were determined. Wanted your way. The road less traveled. You had an aha moment. A crazy idea. You got a co-founder. Took a loan out. From your mom. Wrote a business plan. Build a website. Had a soft launch. Made some money. Had a real launch. Made even more money. Got excited. Bought your mom a new car. Joined an accelerator. Gave up some equity. To investors. Ouch! Scaled like crazy. Not so ouch. High-fived your co-founder and missed. Awkward. You can't be good at everything. 😅
You did the heavy lifting. Drank lots of caffeine. Got a poster of Steve Jobs. The one where he sits in his empty apartment. Wait. No. That's us. Anyway. You had a vision. Something novel. You developed it. Groomed it. Created something sustainable. Zipped past ramen noodle profitability. Went out. Pitched your idea to investors. Got funded. Threw a party. With VC money? Yep! Gave up some equity. That hurt a bit. It's cool. Hopefully, you still control the company? 😎
Today’s market is very crowded and noisy, which makes it a high barrier to entry for young companies. Especially when trying to compete for an existing category. How you position your products and services will determine not just sales, but the customers perception of your intention as a company.
WHY BRANDING IS SO IMPORTANT
Most people will agree that your brand is by far the most important and defining element of your company. Why you exist and the reason people should know who you are is crucial in the process of creating your brand’s identity. Your logo, your mission statement and your culture are part of your company’s DNA. And your message should reflect exactly why, how and what that purpose is. And, it should be authentic.
We can help you find the best ingredients for your brand strategy and articulate that information during the creative stage of production.
Your idea may be brilliant. Your product wonderful. But how do you disseminate all that information and put it in front of your audience? Video marketing has become the de facto standard in digital advertising.
HOW VIDEO ADVERTISING ACTUALLY WORKS
We humans are emotional creatures and most of the decisions we make are based on our intuition. When we meet someone for the first time, our first impression of that person takes place in the first ten seconds of interaction and is based on a combination of body language, facial expressions and communication. The same thing happens with advertising. Only we’re presenting your audience with an idea. A new, clever way of looking at something. And in order for it to be effective, it has to have the right ingredients. That means emotion, humor, sarcasm, irony, funny bones and even slapstick! Nothing is off the menu.
This is what aim for with our creative bows and arrows. To conceptualize the best way to tell your story and captivate your audience.
Every business needs to have a game plan. That means a way to reach people and turn them into happy customers.
WHAT A SOLID MARKETING STRATEGY DOES
Having the right strategy from the beginning is important in order to execute a successful marketing campaign. Otherwise, things can quickly go haywire along with your advertising costs. You have to follow a recipe in order to first grow awareness, and then, peak the interest of your target audience. Once you got their attention, you have to create a desire for your product or service, so your potential customers can take action.
With an depth analysis, we can determine who your target audience is and customize a marketing strategy that is focused solely on them.
Some people say there are a million ways to shoot a scene, but we say there is only one. And the same holds true for running a great ad campaign.
WHY YOU NEED AN AD CAMPAIGN
Creating an effective video commercial that embodies your core values, your vision and your branding identity needs to be funneled through the proper channels if it’s going to work. We have to take the right steps to prepare. That means map out data that is measurable and valuable to your company’s goals. A prerequisite for any campaign that wants to succeed.
We can plan with you, offer new ideas and strategize, so you can get the most out of your ad campaign once it’s launched.
A CALL TO ACTION
All the hard work has led up to this moment. But what’s the point of the greatest video of all time if no one actually gets it? This is what our creative team strives for when designing your video ad - from start to finish.
WHY YOU NEED TO HAVE A CALL TO ACTION
There is a delicate balance when fine tuning a viewer’s experience. There is a psychological and emotional element that can either hook your audience, or alienate them. You have to be mindful of their time, understand their likes, dislikes, while engaging their senses. Because the last thing you want is to overwhelm them with a bunch of unnecessary information.
A/B video test studies have shown that some humans have the attention span that is less than that of goldfish, which is only about 9 seconds. So we want to present your audience with a product idea in a concise and elegant fashion, through a well crafted video that is enjoyable, memorable and that teaches them something new.
Oh! And it’s made from freshly-squeezed-unicorn-grade-high-quality video stuff! 😉
YOU HAD AN IDEA
Happens all the time! Now you want your video to look just the way you imagined it.
We sense a 💪 production brewing!
CHOOSE A SERVICE
Select the option below that best aligns with your advertising needs.
Minimalists at heart, we believe less is more. ✔️
No sorcery. Just great editing, motion graphics and visual effects.